Logan breakout sessions

2021 Breakout Sessions | LOGAN


Healthy & Active Lifestyles

Outdoor Industry & Business

Outdoor Recreation Community Development

Policies & People

Trails, Towns, & Tourism

10:00-11:00 AM

Outdoor Industry & Business Making Your Mark and Protecting Your Brand Your brand is your most valuable and important business asset—and at most risk for theft.   For companies and organizations in the outdoor industry, your brand includes your business name, your product or service names and your logo – all of which are protected under trademark law.  However, trademark law is quite complicated and can be very confusing – so, it’s important to get the right help at the right time. Protecting your brand is a ‘non-negotiable’ for all businesses, whether you’re just starting or an established, growing company.


Maschoff Brennan Shareholder Paul Johnson will discuss:

•What is a trademark and why it matters to your outdoor and recreation focused business

•How to choose a strong trademark you can protect over time, both online and offline

•The pros and cons of creating a “family” of trademarks

•How important is it to police and enforce your trademarks

•Effective registration and branding strategies

•Tips for mitigating branding risks in the era of social media and eCommerce

•Upcoming changes to US law that could make it easier for your competition to seek cancellation of your trademarks

Policies & People Mentor and Sponsor Your Employees Today to Prepare Tomorrow’s Leaders How do we support new leaders in the outdoor industry? Learn expert mentoring tips and strategies on inclusion and belonging. Open opportunities and build tomorrow’s leaders with an effective mentoring program. Make a positive impact in your work and organization.
Policies & People Strained Search & Rescue (SAR + Utah Avy Center + solutions) What happens when search and rescue is completely strained? How can we support communities and the people involved in planning or rescues? Listen to the stories, work and experiences of people involved in planning, searches, and rescues.
Trails, Towns & Tourism Outdoor Recreation Communities & the GNAR Initiative Communities throughout the west continue to face challenges that threaten many of the aspects of what makes them special. These challenges are especially evident in rural gateway communities that face explosive growth, shifting demographics, and a growing divide in affordability and equality. Communities are often facing these challenges with limited resources and staff. The Gateway and Natural Amenity Region (GNAR) Initiative at Utah State University is working to bring GNAR communities together from around the west, link them with resources, and open up conversations about the realities of gateway community planning and management. In this session, the GNAR Initiative core team will discuss: 1) How the GNAR Initiative began, 2) How it serves as a connection point for communities to share resources between each other, and 3) Current research projects we have underway that could help GNAR communities tackle some of their biggest issues. Learn about case studies and GNAR toolkits available for municipal leaders, DMOs, local business leaders, and more!

11:15 AM – 12:15 PM

Outdoor Industry & Business Going Global + Marketplace Control In this panel, we’ll discuss what it takes to bring your brand to the global stage and keep control of your marketplace channels. We’ll talk through everything from distribution to price erosion and trends in a post Covid world. You’ll hear first-hand experiences from major players in the outdoor industry and will learn a lot in this dynamic discussion between the experts.
Outdoor Industry & Business Lighter, Faster, Cheaper: Advancement Manufacturing Opportunities in the Outdoor Industry This panel will discuss manufacturing opportunities, new material considerations, workforce needs, and regional requirements for Utah’s outdoor manufacturing community. This expert panel will discuss materials and manufacturing processes for outdoor builders and services providers, identify specific opportunities available in Utah counties, and identify the workforce issues facing the outdoor manufacturing community. Attendees will gain a better understanding of the economic opportunities and labor solutions available to them as manufacturers, economic development and tourism leaders, and academic institutions.
Policies & People To be announced Description coming
Outdoor Recreation Community Development Show Me the Money: Funding Resources for Your Outdoor Project Have an amazing idea for an outdoor recreation or nature-based project but are not sure how to get funding? Come learn about some amazing opportunities and creative solutions that could work for your community.

2:00-3:00 PM

Policies & People The Economic Importance of Outdoor Recreation in Utah: Bigger Than You Think Description coming
Trails, Towns & Tourism How Bike Tourism Can Contribute to Thriving Rural Towns Description coming
Outdoor Industry & Business Forecasting Outdoor Recreation Business Trends What were the impacts on the outdoor industry from COVID, and where does this leave the outdoor economy moving forward? Is the outdoor industry in a bubble right now, or are these trends sustainable? Come get the latest information and stay ahead of the curve with outdoor industry trends whether you are a manufacturer, retailer, or industry professional.
Healthy & Active Lifestyles To be announced Description coming

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