Ashley Korenblat’s involvement with public land began when she served as President of Merlin Metalworks, a bicycle manufacturing company in Cambridge, MA. During that time she became chair of the International Mountain Bicycling Association (IMBA) and worked with the organization to establish relationships with federal, state, and local land managers. Ashley is currently the CEO of Western Spirit Cycling an outfitter based in Moab, Utah who runs multi-day bicycle trips throughout the US, and is one of the largest holders of recreation permits on the public lands system. Western Spirit also produces Outerbike, a consumer bike demo event. She was inducted into the Mountain Bike Hall of Fame in 2003. Ashley serves as a Managing Director for Public Land Solutions, a non-profit working with communities seeking to diversify their economies through investments in recreation assets to attract both visitors and businesses.