Alex Adema

Alex Adema is the CEO of DPS Skis, headquartered in Salt Lake City, Utah. DPS Skis designs and manufactures the world’s most advanced skis. DPS has a storied history of innovative ski design, working with advanced composite materials, and is a key contributor to the Outdoor Recreation Economy in Utah, with an ever-growing global reach.

Before joining DPS Skis in 2015, Alex’s background consisted of distinctly varied and unique experiences in both large corporate, and entrepreneurial start-up organizations. This began with a decade of experience in the financial services industry before making an unorthodox shift to focus on founding two non-profit community-oriented startup organizations. After these successful launches, Alex transitioned to managing a venture development organization in upstate New York.

Alex earned his bachelor’s degree in Economics & Business from Colorado College, an Executive MBA from The University of Buffalo (SUNY), and the Lean Operations Executive Education Management Certificate from the University of Utah’s David Eccles School of Business in 2019. In 2012, Alex participated in the Leadership Buffalo program and after relocating to Salt Lake City in 2015, subsequently completed its sister program, Leadership Utah. He also serves as a board member on a number of local trade associations including, the Utah Outdoor Association (UOA), the Utah District Export Council (DEC), the Silicon Slopes Economic Impact Committee, and the Utah Economic Response Task Force Industry Committee.

Alex always aspires to log more days on the slopes and in the mountains with family and friends, but he loves his day job and the camaraderie of the DPS Skis team too.