Bob Wassom is a freelance writer and blogger who specializes in writing about adaptive outdoor recreation. Previously he was an advertising agency writer/producer, creating award-winning campaigns for well-known brands like McDonald’s, Blue Cross and Blue Shield, the Utah Office of Tourism, Park City Chamber of Commerce, Deer Valley Resort, Lake Powell Resorts & Marinas and others. Bob was Creative Director at Harris and Love Advertising and Executive Vice-President at Riester-Robb Advertising before embarking on his freelance career. He is a volunteer and consultant for AARP Utah, providing communications expertise on selected projects. He has also been a member of the marketing committee at the National Ability Center and a team captain for the Multiple Sclerosis Society’s MS 175 Bike Ride. A Tooele native, Bob earned his degree in journalism from Utah State University. Some of his most powerful lessons in life came as a result of a spinal cord injury he sustained in a diving accident while a senior at USU. Initially paralyzed from the neck down, he regained the use of his arms and legs, allowing him a second chance at living life to the max. His passion is pursuing any and all outdoor recreation, utilizing whatever adaptive equipment is necessary. When he can’t get out and do it, he’s most likely writing about it.