Matt has dedicated his entire life to skiing. Growing up as a mogul skier in Wisconsin, Matt moved west to pursue a pro ski career in the emerging discipline of Freeskiing. At the height of his career, Matt took interest in manufacturing and started 4FRNT Skis to usher his peers forward in product innovation as athlete designers. Matt sold 4FRNT after 17 years and shortly thereafter joined a California based biotech start up called Checkerspot. Motivated to showcase bio-based innovation in the outdoor market, Matt has focused on building what is known as the Checkerspot Design Lab in Salt Lake, focused on fusing material science and fabrication, alongside launching and hosting Checkerspots’s consumer brand, WNDR Alpine. Matt’s been featured in publications and movies throughout his career and recently recognized as one of Utah Business top 40 under 40.